Jumat, 15 Juli 2011

[K216.Ebook] Download PDF The Physics of Semiconductors: With Applications to Optoelectronic Devices, by Kevin F. Brennan

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The Physics of Semiconductors: With Applications to Optoelectronic Devices, by Kevin F. Brennan

The Physics of Semiconductors: With Applications to Optoelectronic Devices, by Kevin F. Brennan



The Physics of Semiconductors: With Applications to Optoelectronic Devices, by Kevin F. Brennan

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The Physics of Semiconductors: With Applications to Optoelectronic Devices, by Kevin F. Brennan

Modern fabrication techniques have made it possible to produce semiconductor devices whose dimensions are so small that quantum mechanical effects dominate their behavior. This book describes the key elements of quantum mechanics, statistical mechanics, and solid-state physics that are necessary in understanding these modern semiconductor devices. The author begins with a review of elementary quantum mechanics, and then describes more advanced topics, such as multiple quantum wells. He then disusses equilibrium and nonequilibrium statistical mechanics. Following this introduction, he provides a thorough treatment of solid-state physics, covering electron motion in periodic potentials, electron-phonon interaction, and recombination processes. The final four chapters deal exclusively with real devices, such as semiconductor lasers, photodiodes, flat panel displays, and MOSFETs. The book contains many homework exercises and is suitable as a textbook for electrical engineering, materials science, or physics students taking courses in solid-state device physics. It will also be a valuable reference for practicing engineers in optoelectronics and related areas.

  • Published on: 2012-06-05
  • Platform: No Operating System
  • Number of items: 1
  • Binding: Printed Access Code

Review
"...a valuable and useful textbook on the physics of semiconductors and semiconductor devices...written professionally in a very competent and clear way. All problems are discussed correctly and presented in an interesting and comprehensive manner..this book will be recognized as a good contribution to the literature of modern semiconductor physics books." European Journal of Physics

About the Author
KEVIN F. BRENNAN, PhD, is Byer's Professor of Electrical and Computer Engineering and APRIL S. BROWN, PhD, is Professor of Electrical and Computer Engineering in the School of Electrical and Computer Engineering at the Georgia Institute of Technology in Atlanta, Georgia.

Most helpful customer reviews

2 of 2 people found the following review helpful.
very readable text as well as a reference book
By Farseem Mohammedy
this is a very readable book on semiconductor devices that operate on quantum principles. the book starts with Schrodinger's equations, discusses in detail the different perspectives of the particle in a box problem, then gradually develops to other theories, for example the Boltzmann transport equations. other processes (impact ionization) are also covered in detail. ofcourse optical processes are not discussed as this is only a device-level book. suitable for electrical engineers to learn the basic underlying concepts that dominate the present day state-of-the-art devices.

0 of 0 people found the following review helpful.
The book is good.
By Aasrith Ganti
Starting with basics and going into detail about the concepts of semiconductor physics this book is really good for all device engineers.

0 of 1 people found the following review helpful.
very good introduction to the field of quantum devices
By Farseem Mohammedy
often do i refer to this book regarding any conceptual clarification on quantum phenomena. people who do research in this field may find this book as a good reference. it is written more for the electrical engineers who like to delve more into the quantum realities. provides a very good introduction to the quantum theories that one needs to know to study different state-of-the art devices. although not that much details is covered on the devices but it creates the much needed background on theory. it starts from Schrodinger equations and then gradually builds the other related concepts. for example detail discussion is given on Boltzmann transport equations. its an easy reading.

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[K585.Ebook] Download Ebook REPAIR Your Life Workbook: Supporting a Program of Recovery from Incest & Childhood Sexual Abuse, by Marjorie McKinnon

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REPAIR Your Life Workbook: Supporting a Program of Recovery from Incest & Childhood Sexual Abuse, by Marjorie McKinnon

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REPAIR Your Life Workbook: Supporting a Program of Recovery from Incest & Childhood Sexual Abuse, by Marjorie McKinnon

R.E.P.A.I.R. is a Six-Stage Program for abuse survivors that will transform your life forever!

  • [R]ecognize and accept your adult problems stemming from childhood sexual abuse.
  • [E]nter into a commitment to transform your life.
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  • [A]wareness to discover reality as you gather and assemble the pieces of the broken puzzle your life became.
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  • [R]hythm recovers the natural rhythm you had before the incest happened, the blueprint that is the essence of your true nature, becoming who you really are.

    Use this new Workbook Edition in conjunction with a facilitated REPAIR group for best results. There are more than 50 local chapters of The Lamplighters in the USA and more than 75 chapters worldwide. The REPAIR system is used by domestic violence shelters, sexual assault centers, church groups, prison ministries, and local groups of abuse survivors everywhere.

    Therapists' Acclaim for REPAIR Your Life

    "Thank you Marjorie and God bless you for adapting this program for our survivors to follow. You have given survivors hope to continue on their healing journey."
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    Special editions available for young people: ask your bookseller for "REPAIR for Kids" and "REPAIR for Toddlers".

    Another life-changing title from Loving Healing Press www.LHPress.com

    SEL001530 Self-Help : Abuse - Sexual
    SEL029000 Self-Help : Twelve-Step Programs

    • Sales Rank: #198076 in Books
    • Brand: Brand: Loving Healing Press
    • Published on: 2011-06-19
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.69" h x .10" w x 7.44" l, .22 pounds
    • Binding: Paperback
    • 46 pages
    Features
    • Used Book in Good Condition

    Most helpful customer reviews

    0 of 0 people found the following review helpful.
    A simple read for a complex topic!
    By Innovationsrscs
    I learned about this book in my search for resources as a sexual abuse counselor. One of many books listed on Lamplighters movement site(support for victims of incest or sexual abuse). Ideal for individual read, group therapy or for educational settings. Appreciation to Margaret, the author , for sharing her story and insight.

    1 of 1 people found the following review helpful.
    highly recommended
    By queenpanda
    Repair your life workbook
    Supporting a program for recovery from incest and childhood sexual abuse
    by Marjorie Mckinnon
    ISBN: 978-1-61599-101-3

    This book is a six step prgram that will help abuse victims transform their life for the better. The book gives you the tools to learn how to construct a mirror to change the bad messages to reflect healthy replaceed messages that the abuser has given to the abused. This book covers the fears that most people have since the abuse. It shows how to overcome problems and how to find the courage and healing. The best part of the book I think is the suggested websites that gives more insight to recover from the abuse.
    I recommend this book to every one who has suffered from abuse or that knows someone who has. It is not easy to overcome abuse but this book can help everyone to understand better and to begin to heal from the abuse. I have given copies to friends and family of mine who I thought could and would benefit from it.

    0 of 0 people found the following review helpful.
    This book was a great help to me
    By Angie Wantz
    This book was a great help to me... I too needed to repair my life, and with this book I am getting there more each day.. I have read this book 3 times already and each time I read it I get more out of it each time... She is a good author as well..

    See all 4 customer reviews...

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  • [K714.Ebook] Get Free Ebook Maverick's, by Matt Warshaw

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    Maverick's, by Matt Warshaw

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    Maverick's, by Matt Warshaw

    With its massive faces, punishing rocks, and treacherous currents, Maverick's presents a surfing challenge like no other. Author Matt Warshaw has updated his critically acclaimed illustrated history of Maverick's to cover important recent developments, and we've added a fresh new cover to kick this edition off in style. "A fascinating account," to quote Surfer magazine, it takes "a cue from Sebastian Junger's The Perfect Storm...Warshaw focused on a single event...and expands on it to illuminate an entire culture and its world beyond waves." The event was the death of celebrated surfer Mark Foo, one of those who congregate every winter to test themselves in the dark, foreboding waters. And what unfolds in Maverick's is no less than the story of big-wave surfing, from its ancient Hawaiian origins to modern tow-in riders. It's a book to be enjoyed not only by those who surf deep in the waves, but also by those whose taste for adventure is satisfied deep in the pages of a very good book.

    • Sales Rank: #1034087 in Books
    • Brand: Brand: Chronicle Books
    • Published on: 2003-11
    • Original language: English
    • Number of items: 1
    • Dimensions: 10.40" h x 1.30" w x 8.90" l, 2.87 pounds
    • Binding: Hardcover
    • 232 pages
    Features
    • Used Book in Good Condition

    Review
    Waves aren't measured in feet, but in increments of fear. Big-wave rider Buzzy Trent

    About the Author
    Matt Warshaw has been writing about surfing for more than 20 years. Former editor of Surfer magazine , his articles have appeared in Outside , Esquire , the Los Angeles Times , the New York Times , and the Wall Street Journal . He is the author of several books on surfing, including The Encyclopedia of Surfing and lives in San Francisco.

    Daniel Duane is a surfer, naturalist, and critically acclaimed author of Caught Inside: A Surfer's Year on the California Coast. He has written for Esquire, the New York Times Magazine, the Los Angeles Times Magazine, Men's Journal, Outside Magazine, and the Village Voice, among others. He lives in San Francisco.

    Most helpful customer reviews

    0 of 1 people found the following review helpful.
    Great writing and photos, but fails to deliver
    By now what
    Warshaw is an excellent writer, and this book is extremely well organized and well written. Avoids the hype and nonsense of many books about surfing. Not sure why Mavericks' = The Story of Big-Wave Surfing, though. As noted in the book, it's not the biggest break to be ridden on a regular basis.
    Why only 3 stars? This book fits into the "star system" of surf writing. Like Hollywood, the surf industry (including writers and filmmakers) came to realize that a limited number of "stars" was more marketable than the story of (often bigger and better) feats by a larger number of surfers. So they focused on the few, and built up their name recognition. As a result this book (like many others) is actually "the story of a few names in the story of big-wave surfing." Therefore, for example, it presents as gospel the story of Jeff Clark as the only person to ride Maverick's for over a decade, when in fact there were at least a few others who were riding it during that period. And it omits some very impressive feats of big-wave riding by surfers who were on the scene with the surfers covered in depth, but who - for whatever reason - were not selected for star status. This approach even extends to the cover photo: the surfer pictured doesn't even get his name mentioned. Apparently he wasn't one of the "stars" worthy of mention.
    The same principle is applied to surf spots, as well: only the most well-known breaks are covered. There are known, surfed breaks miles from shore off of Southern California, for example, including a spot or two west of the Channel Islands, that produce huge waves. No mention of them, nor of others like Teahup'oo or Nazare' (Portugal). So the real subject is reduced to "the story of a few names in the story of big-wave surfing in a very few locations."
    Bottom line: promises "The Story of Big-Wave Surfing" and fails to deliver.

    5 of 6 people found the following review helpful.
    Visually appealing and well written
    By magellan
    This is a fascinating look at the history and sport of big-wave surfing, focusing primarily on Maverick's but also discussing some of the other big-wave spots in the world, such as Todos Santos and Cortes Banks. If you have fond memories of the classic travel and surf-bum movie from the 60s, "The Longest Summer," about great surf spots around the world, you'll probably enjoy this book.

    My review concentrates mainly on the dangers, since I was interested in researching that, but overall it's a beautifully illustrated and well-written account of the sport. The author starts with the early history back in the mid-1850s (when a legend has it that a Hawaiian was supposed to have ridden a tsunami back to shore).

    I was interested because I used to live for many years near Maverick's, one of the premier big-wave surfing spots in the world, and I was curious what it had to say. I've never been a board-surfer myself, but grew up in southern Cal and did a lot of body surfing when I was younger. One time, I foolishly tried to body-surf a storm-driven 18-footer at Gillis Beach in southern California and got ground into the bottom and held down long enough so I thought I might not get back up to the surface in time. But I survived, and am now older and wiser.

    I've had a few other misadventures, such as having been pulled out by a couple of riptides (including one that pulled me underneath the water briefly), so I've always had respect for the ocean, and I figured big-wave riding must surely be even more dangerous. Photos of lone surfers dwarfed by enormous waves have always amazed me and sent shivers up my spine, as I remembered my own scary encounter with a wave. Oddly enough, the author goes to some pains to dispell that notion by recounting various statistics and many anecdotal stories about the sport.

    For example, although it's possible for a big-wave to hold a surfer underwater long enough to drown, this is very rare. More likely is for a surfer at the more crowded small-wave sites to get knocked unconscious by someone else's board who wiped out and to drown that way. Or there's the possibility of an unsupervised and inexperienced surfer drifting into a strong riptide. And as the author says, "No big wave surfer ever tested the odds as boldly as the untrained, pot-bellied, beer-staggered, citizen body-surfer."

    Mark Renneker, a UCSF physician and avid big-wave surfer, gathered data and compiled statistics on injuries and concluded that cheerleaders were injured more often than big-wave surfers.

    Peter van Dyke, another big-wave fan, had some other comments, pointing out that in one recent year, a half dozen Grand Prix racers were killed but not one surfer, and many more bull-fighters were killed. He said that big-wave surfers were so unconcerned about their fitness that they trained on "cake, Kool-Aid, ice cream, and cigarettes." He also pointed out that the last surfer to die at Waimea was Dickie Cross back in 1943. By 1994, no-one had yet died at Maverick's (although that would soon change with Mark Foo's death).

    The book also contains a full chapter going into the events preceding and following Mark Foo's death. One of the things that becomes apparent there is that surfers aren't so much killed by the waves as by occasionally getting their ankle straps caught in underwater reefs so that they can't surface. Although no-one to this day knows what killed Mark Foo, it's possible this was part of it, and one of the other surfers had the same thing happen that very day, although he was able to get free just as he was running out of air and get to the surface.

    Still, because of the perceived dangers, out of 5 million surfers world-wide, only about 100 are regular big-wave riders.

    But as I said, the book also contains a more general discussion and history of the sport from the early days to the present, using Maverick's as its point of departure. There are many spectacular photos, including a fantastic two-page spread of Mike Parsons riding what's thought to be the largest wave ever ridden at Cortes Banks, an open ocean reef 100 miles to the west of San Diego.

    By the way, I agree with the previous reviewer about possible huge waves up in Alaska. In fact, in Puget Sound they sometimes get 60-foot waves, and they can get 20 or 30 foot waves at the mouth of the Columbia river in Oregon, where the Coast Guard trains captains in the heavy surf handling of boats. Also, off the tip of South Africa there is an area where, because of the way the ocean currents travel up from Antartica combined with a sea floor that funnels the wave energy, it's thought that 100-foot waves can occur. (In fact, it's one of the few places in the world where large ships occasionally disappear, and it's suspected huge "rogue waves" may be responsible). There was also the finding of the underwater quake that caused a tsunami to go 2000 feet up the mountainside at an uninhabited bay up the west coast of Alaska. No-one saw it but the devastation was so dramatic it wasn't hard to figure out the cause when it was discovered later.

    The largest wave ever recorded (at least by a reliable observer) was by the USS Ramapo back in the early 1930s. The ship was about 120 feet long and completely fit on the side of an enormous sea wave that passed under it in the mid-Pacific, and was estimated to be 134 feet high. Now that's a wave any surfer could envy.

    9 of 11 people found the following review helpful.
    Impressive , But Already Outdated
    By A Customer
    A very well written and produced coffee-table quality book on Nor Cal's most hyped big wave break. Rest assured that Matt Warshaw speaks from the heart when he describes the history, the characters, the swells and the waves that have converged at that awe-inspiring break outside Pillar Point. Mr. Warshaw is perhaps the greatest surf historian of all time, and before you question that statement, just wait for his upcoming release 'The Encyclopaedia of Surfing' to make the call.
    This is mostly pre-tow era Mav's, and so naturally is already quite out-dated. But looking through the viewpoint of paddle-in only is still interesting for its historic relevance, and out-right machismo.
    As impressive as this book is, I hesitate to give it five stars because, while it does capture many historic moments at Mav's, it is without the newer paradigms of Mav's. Warshaw did an excellent job chronicling an era of Mav's. But now, on many days thanks to tow-in, people are surfing the place quite different than what we see in this book. The Year of the Drag-In changed everything, and so did Nov. 20-21, 2001. I'd be delighted to see Matt do a follow-up.
    Big wave surfers and Mark Sponsler take note. One of the reasons the Thanksgiving swell of 2001 was so huge was because the storm which produced it came quite close to California and covered a large swath of area with multivalent storm phenomena twisting within it- such storms are not uncommon far up in the Gulf of Alaska, or forming off of Russia and jumping over the Aleutians, tearing through the Bearing Sea. While the 100 foot wave may come to Maverick's once a year, or perhaps only once every few years or decade, it must be noted that in Alaska and especially the Aleutian Islands, these closer-range, huge and more direct storms and swells are a COMMON yearly occurence. Why do so many fishing boats disappear up there? Why do so many of the Aleutian Islands have surf erosion extending 300 feet up their lichen-green facades? Because the surf there gets truly epoch-making giant on a consistent basis! And many of the islands have plenty of lowlands, points, reefs, and bay entrances for serious big-wave set-up potential (Just ask Doc Renneker or Jeff Clark). Factors against the region are many: difficult access, colder temps and outright hazardous seas even for boats. But the scenario can also be mind blowing perfect- giant surf with offshore winds and rideable set-ups. The Aleutains are America's (and the surfing world's) forgotten isles. I know the Mav's crew has their hands full at Half Moon Bay, but if they ever get the growl for adventure to seek another 100 foot wave, I highly recommend looking more seriously at the Aleutains- our own Aleut Hawaii. With the right equipment and arranged lodgings, and with both air and overland transportation (all of this is really not a problem for some islands and areas), and with a few weeks to a month window, perhaps in October and November, I do believe multiple Mavericks await beyond the 50th parellel! But for now, hats off to Matt Warshaw, Daniel Duane, and the whole Mav's crew! You remake surfing history on a yearly basis! Be sure to visit me on the Rat Islands! You can stay in my sink hole!

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    Senin, 11 Juli 2011

    [C999.Ebook] Download PDF Buy-In: Saving Your Good Idea from Getting Shot Down, by John P. Kotter, Lorne A. Whitehead

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    Buy-In: Saving Your Good Idea from Getting Shot Down, by John P. Kotter, Lorne A. Whitehead

    You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country.

    It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution.

    The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including:

    · Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten.

    · Confusion: They present so much data that confidence in your proposal dies.

    · Fearmongering: Critics catalyze irrational anxieties about your idea.

    · Character assassination: They slam your reputation and credibility.

    Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.

    • Sales Rank: #338418 in Books
    • Brand: John P Kotter
    • Published on: 2010-10-06
    • Original language: English
    • Number of items: 1
    • Dimensions: 8.50" h x 5.75" w x 1.00" l, .75 pounds
    • Binding: Hardcover
    • 208 pages
    Features
    • Buy In Saving Your Good Idea from Getting Shot Down

    About the Author

    John P. Kotter is the Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School and is widely considered the world's foremost authority on leadership and change. Lorne A. Whitehead is Leader of Education Innovation at the University of British Columbia, where he has also been a professor and the NSERC/3M Chairholder in the Department of Physics and Astronomy.

    Excerpt. © Reprinted by permission. All rights reserved.
    Preface

    Most people skip Prefaces (occasionally feeling guilty as they do so) because they are not particularly interested in an introduction to a book, its history, any research behind it, or the writers. If you are a skipper, just flip to page 13. And don’t feel guilty.

    We have all experienced the basic problem addressed here, and in a very personal way, because it is an old, common, human, and increasingly important problem. You need sufficient support for a good idea or the right decision will not be accepted and implemented well. You or your allies present the plan. You present it well. Then, along with thoughtful issues being raised, come the confounding questions, inane comments, and verbal bullets—either directly at you or, even worse, behind your back. It matters not that the idea clearly makes sense. It matters not that the idea is needed, insightful, innovative, and logical. It matters not even if the issues involved are extremely important to a business, an individual, or even a nation. The proposal is still shot down, accepted but without sufficient support to gain all of its true benefits, or slowly dies a sad death.

    You’ve been there, both on and off the job. It can be maddening. You can end up flustered, embarrassed, or furious. All those who would benefit from the idea lose. You lose. In an extreme case, a whole company or nation may lose. And, as we shall demonstrate in this book, it doesn’t have to be that way.

    The argument put forth here, summarized simply, is this:

    1. The competent creation and implementation of good ideas is a basic life skill, relevant to the 21 year old college graduate, the 55 year old corporate CEO, and virtually everyone else. This skill, or the lack of it, affects the economy, governments, families, and most certainly our own lives. This point may be obvious, but less obvious are two additional points. First, the amount of thought and education put into making good decisions is far higher today than the knowledge and instruction on how to implement those ideas. In the world of business, for example, the field of strategy has made huge advances in the past twenty years. The field of strategy implementation, in contrast, has made much less progress. Second, and even more overlooked, is that our insufficient knowledge about how to get good new ideas accepted by others—a central piece of making anything happen--is becoming more and more of a problem as the world changes faster and faster.
    2. Change is one of the most powerful forces shaping everything in the world in which we live. With change swirling around us, we need to change more often, which demands good ideas---ideas in the form of plans, proposals, or strategies. But, more so, we need effective action that can make those ideas be used. This is true regardless of the issue: from pitching an idea to obtain modest resources to exploring an innovative new product area to changing the health care system in the U.S. And one of the steepest walls which stop us from making increasingly needed ideas happen is the buy-in obstacle.
    3. It would be wonderful if the good ideas you have, on or off the job, could simply stand on their own. But far too often, this is not the case. Whether it’s a big bill before Congress, an innovative corporate strategy, or tonight’s plan for dinner and the movies, sensible ideas can be ignored, shot down, or, more often, wounded so badly that they produce little gain. A wounded idea might still get 51% of the relevant heads nodding approval. But when true buy-in is thin, the smallest of obstacles can eventually derail a supposedly agreed-upon proposal.
    4. The questions, concerns, and arguments that wound or kill truly good ideas may seem to be limitless, but for all practical purposes they are not. There are a few dozen arguments used against good ideas that are very generic in their form, can be used in virtually any setting, and can be very powerful. There are also a set of generic responses, all based on a single, somewhat counterintuitive method, that can build strong support for good ideas, regardless of the setting (on or off the job) or the scale of the issues (trying to get buy-in for a new corporate strategy or for a clever proposal to spend $100).
    5. Although much has been written on buy-in or related topics (persuasion, communication), the method we offer here, and the 24 very specific responses to 24 common generic attacks, have a power and efficiency (buy-in achieved for resources used) that may be unique, and thus of great potential use to those pursuing innovation, strategy implementation, or simply trying to get one good idea accepted by an after-work, pick-up basketball team. In a world in which we all have limited time and economic resources, unusual power and efficiency can mark the difference between what is practical and what is not, between what creates success and what does not.

    Most helpful customer reviews

    0 of 0 people found the following review helpful.
    How to overcome the adversity of those who claim "Can't Do It Here!" Especially, when they won't listen but really need to!
    By Joe Wocoski
    I highly recommend the audio version of this book, for anyone who either on a daily or occasional need to give presentations to teams or different groups to get their buy in on a proposed plan or opportunity. It is well worth listening to more than once, and you should make it a periodic treat for your ears and mind, to remind yourself of the pit falls of negativism by certain factions in your organization, who do not want change but only want to protect their own turf without regard to growing your organization.A good book on how to conquering negativism and foot draggers in meetings; and how to gain allies to get that needed buy in so your organization can move forward.

    0 of 0 people found the following review helpful.
    A Sure-Fire Process to Gain Support for Any New Idea - Business or Personal
    By Thomas M. Loarie
    Author John Kotter, Professor of Leadership, Emeritus, at Harvard has been studying transformational change for decades and his research has shown that "people, even experienced executives, are not very good at transformational change, or change of any significance." While much attention has been given to creating ideas warranting change, little has been given to gaining the buy-in required for change implementation. "Whether it's a big bill before Congress, an innovative corporate strategy, or tonight's plan for dinner, sensible ideas can be ignored, shot down or wounded so badly that they produce little gain."

    Kotter has now collaborated with Lorne Whitehead, Leader of Education Innovation, University of British Columbia, in "Buy*In: *saving your good idea from being shot down" to provide a book focused on how to keep those really good ideas from being shot down.

    The book begins with a story highlighting how good ideas get shot down and how "attacks" can be used to gain buy-in. The book continues with the four common attack strategies - fear mongering, delay, confusion, and ridicule - with an explanation of each, and then, the twenty-four generic attack tactics people most often use with advice on how to response to each.

    Example:
    Attack - "We've never done this in the past, and things have always been okay."
    Response - "True. But surely we have all seen that those who fail to adapt eventually become extinct."

    "Buy*In" also includes plenty of advice on how to use the material presented, "A quick reference guide for saving good ideas" and "The biggest challenges to buy-in."

    There are generic behaviors we all see in our daily lives that are difficult to deal with because they appear to be sincere, reasonable, or logical; but, it is these behaviors that contribute to our failure to secure buy-in for worthy ideas. "Buy*In" provides us with a counterintuitive method of turning attacks into an advantage to get buy-in. This is a "must have" book for all who are in roles requiring transformative change.

    0 of 0 people found the following review helpful.
    A Little Bland for An Audio Book About Ideas
    By J. Jenkins
    I think Business Books are best left for the written page--especially after hearing Kotter's BUY-IN. All of us have had ideas and all of us have had to deal with objection handling when we present them. This audio CD offers strategies for getting people to see your point of view. First, the reader is simply too monotone and flat in his presentation. If you're presenting dialogue that takes place at a Board meeting, you may want to create voices for the characters or use SOME inflection so that the listener can disttinguish the voices. My main reason for giving this book a low rating is that it's largely unlistenable and the great idea I got from this CD set was to yank it out of my car by the end of the second CD! I also think the material in this book doesn't cover new ground. The core of what the authors are trying to present is that you must learn to overcome objections in life. We all need to do it and there are many other books--especially those on sales--that cover the territory in a more creative and meaningful way. In short, you need to learn how other people perceive the world and adjust your presentation to get them to see your persepctive. Big lesson, but we're so attached to outcome that we need silly little CDs and books like this to remind us we are not the center of the universe. Well...there you go...save you four hours of listening!

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    [D432.Ebook] PDF Download Martha Stewart's Baking Handbook, by Martha Stewart

    PDF Download Martha Stewart's Baking Handbook, by Martha Stewart

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    Martha Stewart's Baking Handbook, by Martha Stewart

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    Martha Stewart's Baking Handbook, by Martha Stewart

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    Martha Stewart's Baking Handbook, by Martha Stewart

    Every new book from Martha Stewart is cause for celebration, and with Martha Stewart’s Baking Handbook, she returns to bring the pleasures of baking to readers at every level, from beginner to expert and beyond. A culinary compendium packed with more than 200 foolproof recipes for the best baked goods, Martha Stewart’s Baking Handbook takes readers by the hand and guides them through the process of creating an irresistible variety of cakes, cookies, pies, tarts, breads, and much more.

    This essential addition to every cook’s library is rich with tips, techniques, and the mouthwatering and stunning recipes for which Martha Stewart is so well known. Covering a delectable array of topics from simple to sophisticated, including biscuits, muffins, scones, cookies, layer cakes, specialty cakes, sweet and savory pies and tarts, and pastries and breads, she provides a dazzlingly delicious yet crystal-clear, vividly illustrated repertoire of recipes. There are cakes that are elegant enough for formal occasions, such as showers, weddings, and dinner parties, and basic favorites meant to be enjoyed every day and then passed down through the generations. Every chapter includes indispensable visual equipment glossaries and features vital make-ahead information and storage techniques. Organized for maximum clarity and practicality, the handbook also offers step-by-step how-to photographs that demystify even the most complex and nuanced techniques. These culinary building blocks will turn good bakers into great bakers, and make great bakers even better.

    Filled with time-honored classics, such as Marble Cake with White-Chocolate Glaze, Apple Pie, Challah, Baba au Rhum, and Croissants, as well as lots of new surprises, Martha Stewart’s Baking Handbook will be reached for again and again, no matter the season or occasion.


    “Here, you will find the recipes and how-tos for the popovers you dream about, and for the simple crumb cake that you always want to whip up on Sunday morning, and for the double-chocolate brownie cookies that will make you a bigger hero with the after-school crowd, and for the citrus bars that you could only find in that little bakery that’s no longer under the same management. . . . Baking offers comfort and joy and something tangible to taste and savor. We all hope that these recipes provide you with years of pleasure.” —Martha Stewart

    • Sales Rank: #15524 in Books
    • Brand: Stewart, Martha
    • Published on: 2005-11-01
    • Released on: 2005-11-01
    • Original language: English
    • Number of items: 1
    • Dimensions: 10.27" h x 1.26" w x 8.34" l, 3.39 pounds
    • Binding: Hardcover
    • 416 pages
    Features
    • Martha Stewart's Baking Handbook

    Amazon.com Review
    Martha Stewart's Baking Handbook presents the doyenne of the Better Way in tip-top form. Or rather, it offers the work of a dedicated team who, under Stewart's stewardship, has devised over 200 baking recipes for both savory and sweet treats, ranging from the traditional likes of buttermilk biscuits, gingersnaps, blueberry pie, bagels, and chocolate angel food cake, to the more novel pleasures of Sausage and Feta Hand Pies, Cherry Fragipane Gallete, Carrot-Ginger Cupcakes, and even the buttery-sugary to-die-for yeasted pastry called kouign amans. Also present and accounted-for are Stewartian showpieces like Mocha-Pistachio Wedding Cake.

    The greatest virtue of the book, apart from the clarity of its recipes, lies in its organization: the chapters, which cover all baking stops, begin with relevant tips, followed by notes on equipment and techniques, all photo-illustrated. These set-ups supply context that maximizes the possibility of pleasurable, goof-free baking. Photo-illustrated how-to's in the formulas further the cause. A quibble is the absence in many of the recipe headnotes of descriptive material about the baked good they introduce--it's important to provide info on techniques and ingredients, as the headnotes do, but baking recipes in particular cry out for descriptions of what, for example, sfogliatelle (an Italian pastry), or lime-glazed cookies are. This said, the book is immensely appealing and will excite as well as instruct a wide range of bakers, from the would-be to the accomplished. --Arthur Boehm

    From Publishers Weekly
    Six years after Stewart's now classic Hors D'Oeuvres Handbook reinvented canap�s, here is an end-of-the-meal sequel. General baking tips start things off, most of which are beginner focused ("Read a recipe all the way through"), along with an illustrated guide to baking equipment. Along with expertise, Stewart is also selling the fantasy of wealth; she keeps a vast collection of pots, pans and implements in her own pantry. At times, readers may wish she would offer more suggestions of substitutions for these tools and gadgets (for instance, nearly all the recipes require a stand-up mixer). All the same, this work is, as promised, an essential guide. The recipes include 42 different cookies and 30 cakes, plus pies, tarts, coffee cakes, scones, biscuits, muffins, crackers, bread, fine pastries and more. They range from Classic Apple Pie to twists on standards, like a Tarte Tatin that involves cooking the apples entirely in the oven (instead of on the stovetop) and international goodies like Torta della Nonna. Instructions and sidebars are exhaustive yet accessible. Naturally, the book is exquisitely designed, with beautiful food styling and the spare, closeup photography that's become a hallmark of Stewart publications. Additionally, Stewart includes instructions for decorative crusts, coconut shavings and pastry twists that make her creations look so appealing. (On sale Nov. 1)
    Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

    From Booklist
    This new volume may add to global warming as cooks all over the country start up their ovens to produce the extraordinary baked goods that Stewart proposes. Few of Stewart's recipes are completely original. Martha's genius rests in her uncanny ability to see a recipe in a novel way. Thus, her roulade has a filling of blackberry fool. Pineapple upside-down cake replaces the pineapple's core with mango. Caramel sticks cover the multiple chocolate layers of Dobos Torte. Rather than the little slices of banana customary inside ordinary banana cream pie, Stewart employs dramatic lengthwise slices. In addition to quick breads, Stewart offers yeast-raised loaves and buns, including focaccia, English muffins, croissants, and Danish pastries. Stewart's cookie recipes yield products suitable for gift giving. Illustrations throughout offer some guidance to the perplexed baker, but some recipes, such as the sfogliatelle, almost demand personal, step-by-step treatment. This is not an in-depth treatise on any one particular facet of the baker's art, but what Stewart chooses to deal with, she unfolds with care, grace, aplomb, and total mastery. Mark Knoblauch
    Copyright � American Library Association. All rights reserved

    Most helpful customer reviews

    5 of 5 people found the following review helpful.
    Invaluable All-Purpose Baking Resource
    By Riona F. O'Malley
    I've owned this book for a bit over a year, and it has quickly become one of my favorite baking books (Believe me, I own quite a few). The recipes run the gamut from simple breakfast muffins to rustic cobblers to elegant napoleons. There is even a recipe for a three-tiered wedding cake! Some recipes are quick and easy, while others tend to be very complex and involved, offering options for both the novice and advanced home baker, and allowing the user to grow with the book, trying more difficult recipes as one's skills expand. However, even the most complex of the recipes are laid out and explained clearly. In addition, there are beautiful photos on nearly every page (and most pages have more than one!), showing both finished baked goods and illustrating techniques.

    I've made quite a few of the recipes in this book and thought I'd share a few of my favorites. There are four cupcake recipes in this book, of which I've tried three. The Maple-Walnut Cupcakes with Maple Buttercream (p. 164) are really excellent. Make more candied walnuts than cupcakes - you'll just want to grab a handful and munch on them while you're garnishing. The Carrot-Ginger Cupcakes (p. 166) were really light and fluffy, although they very mild and not all that carrot cake-y, so that may not be to everyone's taste. But the instructions for making marzipan carrots (with photos!) make them so easy. I've made the One-Bowl Chocolate Cake on p. 168 as both cupcakes and a layer cake, and it's a great go-to basic chocolate cake recipe. The Marble Cake with White Chocolate Glaze (p. 65) is super easy yet impressive - the perfect thing to have with coffee when a friend stops over.

    Martha's Classic Apple Pie recipe (p. 228) is simple and excellent, and her Pate Brisee (p. 224) is my go-to recipe for pie dough - it works every time. The Tarte Tatin (p. 265) is about as easy as a "company" dessert can get, looking both rustic and fancy at the same time (and it tastes amazing - like candied apples on pie crust; how could you go wrong?) I've made the Fruit Curd Tartlets (p. 258) with both lemon and lime curd (both on p. 390), and while the tartlet molds I used were really small (about 1" - don't do it to yourself!!!) and a huge pain in my [...], everyone loved them and they were gone in a flash.

    This book makes even difficult, pastry chef-caliber techniques like laminated doughs accessible. I made the from-scratch Puff Pastry on p. 359, and while it took the better part of a day and used a crapload of butter, the difference from frozen, pre-packaged puff pastry was so amazing that I don't ever want to buy it again. I also tried my hand at the Danish Dough (p. 334), and made the Prune Pinwheels and Apricot Bow Ties (p. 336 & 338, respectively). The absolute winner of the book, though, is the Chocolate Babka on p. 352. Coming from a Russian/Polish Jewish background, I've eaten a lot of babkas, but this one was PERFECT. Loaded with chocolate, covered in streusel.... you need to try it. Granted, the recipe calls for 2 rises and with several different components it takes a bit of time to complete, but it also makes three loaves and they freeze beautifully. Eat one, store the other two in the freezer, and you'll have something perfect to bring to a potluck or housewarming at a moment's notice.

    0 of 0 people found the following review helpful.
    The Kindle version is disappointing
    By Okkio
    The Kindle version of the book is very disappointing. A book on baking needs to be beautiful and the Kindle version definitely misses the mark. Whether that's due to limitations in the platform or is the fault of whoever converted the book is hard to tell. If you're going to buy this book definitely get it in paper form!

    0 of 0 people found the following review helpful.
    Five Stars
    By Amazon Customer
    Beautiful pictures. All the great recipes from the TV show "Martha Bakes". Love it!

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